Scan the QR code & open the link
Scan the QR code with your phone’s camera and tap the link that appears. The browser opens the AR scanner.
Your print plays video.
No app required.
Turn packaging, publications, invitations, posters and other printed surfaces into interactive media. Scan the QR code, point the phone at the printed image and the video appears directly on it — in the browser, without installing an app.
- No app requiredDirectly in the browser.
- Works on existing printUse your printed image.
- Video + clickable CTAConnect to the next step.
Already in use
Move it! AR has already been used in projects for businesses, media, organisations and events.
Three simple steps
How Move it! AR works in 3 steps
Scan the label
Point your camera at the marked image.
Watch & take the next step
The video appears on the image — a clickable CTA then takes you to the next step.
The difference
Why not simply link to a YouTube video?
Both start with a QR code. The difference is what happens next.
QR code + YouTube
- Takes viewers away from the printed image
- The video opens on a separate video platform
- Video platforms may show ads and recommendations
- The platform determines the CTA and surroundings
- A link to a video
Move it! AR
- The printed image stays in view
- The video starts directly on the image
- No ads or other video recommendations
- Your own call to action
- An experience people want to share
With Move it! AR, the video stays connected to the printed image — turning the physical object into the medium itself, rather than sending the viewer to an external video platform.
In practice
Applications & Cases
Move it! AR works with a wide range of physical media. Three of the examples below are completed projects. Additional demos show further possibilities.
Completed projects
COMPLETED PROJECTTalking wine labels
Product information comes to life directly on the bottle — personal and engaging, with a CTA to a shop or further content.
COMPLETED PROJECTA calendar with changing content
One printed medium delivers changing digital content over several months, without needing to be reprinted.
COMPLETED PROJECTAn interactive business card
A static business card becomes a direct entry point to video, a website and contact options.
Further applications
DEMO / APPLICATION EXAMPLEPackaging becomes interactive
Product information, explainer videos or campaigns can be experienced directly on the product, with a CTA to the next step.
DEMO / APPLICATION EXAMPLEPrint meets audio & video
Magazines and editorial content connect directly to video, audio, podcasts or additional digital content.
DEMO / APPLICATION EXAMPLEA travel catalogue with added experience
Printed offers bring destinations to life through moving images and connect directly to further information or offers.
Solutions by sector
Move it! AR PRO connects existing print media with digital content — tailored to different communication needs.
Wine & packaging
Labels have more to say.
Product stories, tasting notes, explainer videos or information about origin can be experienced directly on the product, without an additional app.
Ideal for labels, packaging and communication at the point of experience.
Discuss your project ideaEvents
One event. Many digital touchpoints.
Posters, roll-ups, programmes, sponsor areas and giveaways can connect to digital content before, during and after an event.
From invitations and registration to product presentations and follow-up.
Discuss your project ideaPublishing
Print connects to video, audio and more.
Books, magazines and editorial content can lead directly to interviews, podcasts, learning materials or additional digital content.
Existing content gains a new entry point through print.
Discuss your project ideaCampaigns
One physical medium. Changing digital content.
Calendars, cards, giveaways and other print media can feature new videos, promotions and offers over time.
One printed medium can be used repeatedly with changing content.
Discuss your project ideaValue for your business
Three good reasons to use Move it! AR
Engagement
Physical media become an experience.
Conversion
From the experience directly to a shop, booking or further content.
Resource efficiency
Update digital content without automatically needing to reproduce the physical medium.
For businesses
Move it! AR for businesses
Add browser-based augmented reality to your print media — without developing or operating your own AR technology.
You know your content, your audience and your campaign.
We provide the technology, configure the AR experience and make sure it works.
A quick start
Move it! AR is an established WebAR infrastructure. New projects can be implemented quickly.
Easy to integrate
For packaging, posters, point of sale, events, publishing, employer branding and other physical touchpoints.
A flexible project model
From a one-off pilot project to a longer-running application — tailored to your communication goal.
Support when you need it
From technical setup to creative support and campaign development.
Business pricing
Clear pricing. A flexible start.
Introductory offer until 31 December 2026
Only until 31 December 2026Activation: €249 instead of €359
30% introductory discount
+ First month of technical service included
For €249, we advise on the right use case, check your printed motif, set up the AR experience and activate it. The first month of technical service is included.
No further obligation.
If you would like to keep your AR motif running after the included first month, you can continue with Move it! AR PRO:
€49 per month per AR motif
minimum 6 months · €294 paid in advance
For orders placed by 31 December 2026.
Regular conditions
One-time activation
€359 per AR motif
Activation includes
- application/use-case advice
- motif / target check
- technical setup
- QR code
- integration of one supplied video
- CTA
- testing
- activation
The activation fee is charged only once for the same AR motif.
Move it! AR PRO service fee
€49 per month per AR motif
Included
- technical operation
- up to 1,000 video views per month per AR motif
minimum 6 months · €294 paid in advance
Higher traffic on request / by arrangement.
Video production and individual creative services are available by arrangement.
All prices net, plus VAT.
You bring the image and video. We provide the technology.
White-label AR experience: no Move it! AR branding appears in the AR viewer itself. We handle setup, testing and technical operation.
Discuss a projectMore than technology
You don’t need AR expertise.
We take care of the implementation.
An AR idea can quickly spark interest — implementing it often raises more questions. Which image will work? What content fits? What should the viewer do next? And who takes care of the technical setup?
With Move it! AR, you don’t have to answer these questions alone. We work with you to develop the right use case, check the printed image, set up the AR experience and handle technical operation. If content is missing, The MAJORDESIGN can also help with concept development, design and production.
01
Consulting & concept
Turn a possibility into a concrete application.
What should your print medium do beyond print? We develop the right use case, define the viewer experience and CTA, and help focus the idea on what matters.
02
Setup & operation
You supply the image. We make it AR-ready.
We handle the motif check, technical setup, QR code, video and CTA integration, testing and activation. Technical operation is also taken care of.
03
Content & creative
Missing the content? We can produce it.
By arrangement, The MAJORDESIGN also develops concepts, graphics, animation, video and supporting campaign materials — tailored to your brand and application.
The MAJORDESIGN is the agency behind Move it! AR.
The MAJORDESIGN has been a creative and digital agency in Vienna since 2011.
Our experience in strategy, social media, graphic design, video, animation and digital communication can contribute directly to Move it! AR projects when needed.
We understand what engages audiences and the challenges brands face.
Get to know us at www.themajordesign.com
You don’t need to learn an AR platform.
You just need a communication goal.
We develop the rest together.
Starting your project
From print motif to digital experience.
You supply the image and content. We take care of the technical implementation.
- 01
Image & content
You provide the printed motif and any existing video or audio material.
- 02
Setup
We connect the motif, digital content, QR code and CTA in the Move it! AR PRO system.
- 03
Testing & approval
You test the experience and approve the project for use.
- 04
Launch & operation
We activate the AR experience and handle technical operation.
No suitable video yet? Creative support and video production are available as additional services.
Discuss a projectFrequently asked questions
Questions about Move it! AR PRO?
Do viewers need an app?
No. Move it! AR runs directly in the browser. There is no additional app to install.
Can an existing printed image be used?
In many cases, yes. Before the project starts, we check whether the image is technically suitable for image recognition.
What content can be included?
Depending on the application, video or audio content can be included and linked to a clickable CTA.
Who produces the video?
Existing material can be used. Creative support and video production are available as additional services.
Can the digital content be changed later?
Yes. Digital content can be updated without automatically needing to reproduce the physical medium.
What does Move it! AR PRO cost?
Regular one-time activation is €359 per AR motif. For orders placed by 31 December 2026, the introductory price is €249, including the first month of technical service and with no further obligation afterwards. Optional continuation with Move it! AR PRO is €49 per month per AR motif, with a minimum of 6 months and €294 paid in advance. All prices net, plus VAT.